Job Description

BOLD. BRAVE.RELENTLESS. CLOTHING AND GEAR BUILT FOR PROs ProSwag is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertising—especially in the apparel industry—who can blend data-driven decision-making with bold, engaging content. Key Responsibilities Paid Campaign Strategy & Execution Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok Build performance-driven strategies that align with brand goals and resonate with our target audience Monitor ad spend and performance metrics to maximize ROI and efficiency Use A/B testing to refine targeting, creative elements, and messaging Content Creation & Brand Consistency Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences Ensure a consistent brand voice and aesthetic across all channels Work closely with teams to produce high-quality creative assets Stay ahead of trends, algorithm changes, and platform updates to ensure top-tier content performance Analytics, Optimization & Reporting Track and analyze key metrics using native platform tools and third-party analytics Deliver regular performance reports with insights and recommendations Monitor competitors and industry trends to spot opportunities for improvement Communicate campaign outcomes and strategy shifts clearly to internal stakeholders Audience Growth & Engagement Define and refine target audiences based on behavior, interests, and demographics Develop strategies to grow social media followings and improve engagement rates Manage community interactions with timely, professional responses Collaborate with influencers and brand ambassadors to enhance reach and authenticity Required Qualifications Experience & Skills ~3+ years of hands-on experience in social media marketing with a focus on paid campaigns Demonstrated success managing Facebook, Instagram, and TikTok ads ~ Deep understanding of fashion marketing, seasonal trends, and consumer behavior in the apparel space ~ Skilled in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager ~ Proficient in analyzing campaign performance using Google Analytics, Facebook Insights, etc. Technical Proficiency Strong command of paid media strategy and optimization best practices Familiarity with graphic design tools like Canva, Photoshop, or similar platforms Basic video editing experience for short-form content creation Knowledge of e-commerce integration, conversion tracking, and pixel implementation Experience working with influencer tools and platforms Core Competencies Creative mindset with attention to detail Strong written and verbal communication skills Ability to juggle multiple campaigns and deadlines independently Analytical and solutions-oriented approach to marketing Quick to adapt in the fast-changing social media environment Preferred Qualifications Bachelor’s degree in Marketing, Communications, or related field Experience with other platforms like Pinterest, YouTube, or Snapchat Familiarity with SEO as it applies to social media Certifications such as Facebook Blueprint or Google Analytics Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) Background in fashion merchandising, retail, or consumer marketing What We Offer Competitive salary based on experience Comprehensive benefits package Collaborative and creative work culture How To Apply To be considered, please submit: Your resume A portfolio showcasing successful campaigns in the apparel industry Case studies with measurable outcomes from Facebook, Instagram, and TikTok ads Creative examples of social content you've developed

Job Tags

Seasonal work, Shift work,

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