About New America: New America is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States. New America is dedicated to renewing, reimagining, and realizing the promise of America by continuing the quest to realize our nation's highest ideals, honestly confronting the challenges caused by rapid technological and social change, and seizing the opportunities those changes create.
About the Role: New America is seeking a strategic, technically savvy Digital Marketing Manager to join its Central Communications team. Reporting to the Digital Director, this role will leverage digital analytics and strategic insights to help expand New America’s reach and impact across digital channels, with a focus on email newsletter project management.
The ideal candidate has at least five years of experience in digital communications or marketing, with demonstrated expertise in email marketing, audience engagement, and digital analytics.
Working with communications staff and program teams across the organization, the Digital Marketing Manager will play a critical role in providing timely, data-backed insights to inform digital communications strategies; managing and optimizing email newsletters and campaigns; and supporting cross-team coordination. A key member of the Central Communications team, this role requires a creative, collaborative mindset with a passion for using data to engage diverse audiences through digital channels.
Responsibilities:
Analytics and Performance Measurement (via GA4, Email, Web, Social) – 45%
Email Marketing & CRM Management (Mailchimp) – 45%
Strategic Communications and Project Management – 10%
Qualifications:
Location: This position is based in Washington, DC, and follows a hybrid schedule (up to two remote days/week). Fully remote candidates based in the U.S. will also be considered, with occasional travel to DC for team or organization-wide events.
Compensation and Benefits: This is a full-time position with benefits. The salary range is $80,000 to $90,000. New America is committed to offering competitive compensation packages to attract top talent.
New America offers a highly competitive benefits package that includes health care, dental, and vision coverage; a generous retirement plan; paid time off; observes all federal holidays; and an office-wide closure between Christmas and New Year’s Day.
How to Apply: Please submit a resume, cover letter, and 1–2 work samples (e.g., an email newsletter, analytics report, or audience research summary). Applications will be reviewed on a rolling basis, and early applications are encouraged. No calls or emails, please.
*Physical Requirements:
*Work Environment:
Originality and Transparency: At New America, we value authentic voices and intellectual property rights. All application materials, including, cover letters, writing samples, and any other submissions, must be solely your own original work. The use of AI text generation tools like ChatGPT, language models, or other artificial intelligence writing assistants is strictly prohibited for any part of your job application. Submissions found to contain AI-generated content will be immediately disqualified from consideration. Applicants have a responsibility to be fully transparent about authorship and any tools or resources utilized. We celebrate human ingenuity and want to hear your genuine thoughts and experiences
New America is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization thereby creating a culture that allows us to better serve our clientele, our employees and our communities. We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination. This is a bargaining unit position.
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